Restaurant owners recognize that many of their clientele come in the evening, after the sun has gone down, to enjoy dinner with their date. Obviously, the exterior of your business is the first thing that potential customers see. Therefore, you want it to be displayed at its best. This means that potential diners are judging your food, service, and experience of your entire restaurant simply based on what they see from the road when passing by. It’s important to be sure that your exterior lighting is setting the tone correctly for your restaurant.
Setting The Mood To Increase Your Customer Base
With the dining experience for the customer beginning before stepping foot into the actual building, you want to set the tone. If you are a family friendly burger joint, you might want to highlight your building with bright cheerful lighting. The opposite will be the case if you an upscale restaurant catering to couples in the evening. We are prepared to help you attain your goals for your space no matter who your target demographic may be. Be sure to hire a professional when designing your outdoor lighting plan and do not skimp on the lighting fixtures! Too often, restaurants spend thousands of dollars preparing their seating, menus, and indoor artwork. However, they have missed out on one of the most important features that will appeal and drive customers to want to enjoy a dinner or celebrate their occasion in your establishment! If your building isn’t appealing from the outside, customers will never enter the building to see all of the other pieces of your design you have purchased for their enjoyment.
Adding a Sense of Safety and Security For Customers
Obviously as a business owner, one of your primary concerns is protecting your investment (your property) and anyone who may be enjoying time on your property (customers). This means having a clearly lit path as an entrance and exit to your building. Your customers need to be able to come and go as they please without worrying about tripping over obstacles. It’s no secret that motor skills may not be at their finest in the evening hours after a customer has enjoyed a few glasses of wine and is trying to make it to their taxi. Countless tumbles can be prevented with a well lit building in the night.
Intrusion in the evening hours before or after your establishment has closed for the night is a major concern for business owners. The last thing you want is to hear about a family injured or attacked on your property when trying to walk to their car in the dark. Don’t stop at the entrance and path of the building. Illuminate your parking lots! Theifs don’t come in the night because they aren’t morning people. They take advantage of business owners who don’t have the proper outdoor lighting to try and have their crimes go unseen. Save yourself the emotional and legal pains of having an accident or theft on your property and make the investment for a proper outdoor lighting design for your restaurant.
Whatever your lighting goals may be for the exterior of your business, Prestige Outdoor Lighting is prepared to guide you and assist in any way possible to increase your customer base as well as the security of your business. We can help prevent accidents and legal cases as well as lost business by illuminating your restaurant for success! Just call us today at 910-754-5483 to get started!